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Like clockwork, women all over the world turn their alarm clocks off, down a cup of coffee (or whatever it is your drink to start your day), and get ready to take on the world. That time in front of the bathroom mirror is some of the only time we get to really dissect and spend time with ourselves. It’s a ritual. Our own perfectly cultivated morning routine helps us get through the day.
When we were exploring new versions of the TYME Iron, we wanted to make that ritual more meaningful. We wanted to shine an extra light of intent into that moment.
Without further adieu, please welcome the newest, limited-edition TYME kit: Obsessed With Obsidian.
This stunning matte black iron is as powerful and transformational as our classic TYME Iron Pro, but with a new stunning finish and a versatile paddle brush to match. We absolutely love the meaning behind this color and the name of this kit. If you aren’t into the stones and crystals world, let us explain it to you. Obsidian is a stone that forms from rapid cooling volcanic lava. Its power and purpose are to draw out negative energy and bring out what is hidden.
We love the idea of applying that intention and simplifying our daily routine. With each pass-through of the Obsidian Iron, think about the negative intentions you have already set for the day and release them. Give yourself the opportunity to find the good in the day coming at you. Whether it’s getting to spend time with your children (even if they are screaming and crying) or even just getting the opportunity for this quiet time alone, setting that intention is powerful.
The best morning routines aren’t found in a magazine or some blog on the internet. They are built and fostered by you, so you can make the best out of your day. We’re constantly shouting from the rooftops about simplifying your morning routine, but that’s only because we think you deserve more time for yourself.
“After 2020, we’ve had to revisit and clear out all of our closets. I’m really excited to see the other side of people being a renewed sense of themselves. When you are more isolated and you go in and you clean out your closets, whether metaphorically or physically, you come out new. It’s all fresh and new. I’m really excited to see people interact when they can show their smiles again. We get to reconnect in a whole new way after everyone has cleaned out their closets and we get to show up as our newest truest self.” - Jacynda Smith, TYME CEO.
Don’t get us wrong, we’re not telling you to toss aside your beauty routine and the part of your morning that makes you feel good and gorgeous for the rest of the day. We just think it should be a little easier and a whole lot quicker. The Obsessed with Obsidian kit has two of the best beauty tools to make you feel gorgeous day in and day out...after all, no one says “bad makeup day” ;)