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Happy International Women’s Day 2019! Here at TYME, we are on a mission to empower all women to take their vision of beauty into their own hands. To provide women with the tools and resources to achieve the looks they want and not the ideals pushed onto them – without spending hours in front of the mirror. Because we shouldn’t have to sacrifice our dreams in order to look good. And in honor of International Women’s Day, we took the theme of #BalanceforBetter to heart and wanted to explore the connection between how women viewed beauty and success and the role our hair played as part of our identity. In conjunction with YouGov, we surveyed 680 U.S. women and uncovered how women felt about their hair at work, at home, and in their love life. And we were floored by what we found. 29 percent of women reported feeling empowered by having good hair. Whether air-dried or styled by hot tools, we at TYME set out to create products to help women achieve the style they want and in less time. Especially because… 20 percent of women reported crying over a haircut they didn’t like. And... 1 in 6 women would be embarrassed to go out in public if there’s something wrong with their hair 1 in 10 saying a bad hair day would keep them from going out with friends And over 1 in 3 avoiding being in pictures because of a bad hair day We want women to be confident so they can participate in their lives! Here are some key findings from the study, Confidence is in Style: Our hair has a big ‘role’ in the workplace For so long, women have been placed into two buckets – smart or beautiful. But in 2019, we want (and deserve!) to have our cake and eat it, too. Us modern women are gorgeous self-starters who aren’t looking to compromise, but rather have it all. That said, many of us live by the saying, “if you look good, you feel good” and it’s true – our outward appearance can have a positive psychological impact on our confidence and self-esteem levels and our inner confidence radiates out. Hair is one of the main ingredients to our identity – in fact over half of U.S. women (56%) said that being happy about their hair increases their self-esteem or that good hair makes them feel more positive about their day. But in the workplace, where we build our professional identity, this self-esteem is too often thrown off, impacting our performance and results in a way that we should never allow: 1 in 7 women have received a negative comment about their hair either at their workplace, from a co-worker or from a boss or manager Nearly a quarter of women report their confidence decreases on days they’re unhappy with their hair. Lack of confidence at work can impact the way people present themselves, take initiative and perform on various tasks 1 in 5 agree good hair can add credibility to a person, and in the workplace, credibility is one element that can attribute to others’ impressions 1 in 20 have even spent extra money to fix their hair at work, while another 1 in 20 would decide to cancel a job interview because of a bad hair day This in mind, feeling good about your appearance and having a positive outlook on any given day goes a long way in the workplace, truly bringing to life that, “if you look good, you feel good” mentality. In fact, a quarter (25%) of women report feeling more productive on good hair days. As advocates for the modern woman, it’s essential that we take ownership in a professional environment whether we are a boss, manager or coworker, this International Women’s Day, and every day. How to Mentally Reset There’s nothing worse than feeling off or down – especially at work. Wherever you show up, it’s important to make sure you are the best version of yourself. When you are your best self, you perform better, you’re more confident and you’re overall happier. But when those moments occur, here’s a quick fix to shake off the bad vibes – take a deep breath and try to clear your head of all thoughts. Like a mental delete button, shuffle all thoughts out until there is peace. Do this for five minutes. By mentally resetting, you’ll feel more prepared to take on situations you’re not prepared for. You’ll be confident because you are truly starting fresh without insecurities. The Pop Culture Beauty Balance Work may be a more unexpected place that hangs in the balance between how we look and feel, but pop culture is a much more obvious place that sets the definition of beauty and success. As we approach this International Women’s Day, many may claim society is more enlightened and supportive of women than before, however: Only 10 percent of women think media and pop culture representations of women are more realistic today than 5 years ago Only 7 percent think media represents a realistic depiction of women’s hair Just 13 percent admire current representation of women’s hair they see in pop culture And a mere 7 percent feel positive about the perceptions of beauty in media and pop culture With positive feelings about beauty representations in pop culture and media so low, and 22 percent of women saying hair is one of the first things they notice about models, it’s important that we create realistic ideals that we are instilling in women. It’s important to create a balance between aspirational and achievable, and advocate for women to strive to find that balance instead of having unrealistic expectations! Be Your Own Piece of the Puzzle With social media being a huge part of our everyday lives, and a source for endless inspiration, others naturally influence our decisions. But Instagram is not always what meets the eye. Extensions can cause a lot of damage and photoshop has a lot of tricks. Be yourself and embrace what you have – be your own piece of the puzzle not a copy of someone else’s. And while we can’t escape from mindless scrolling (we’re all guilty of that!), fill your feed with women achieving the unachievable. Now that is something to get inspired by. We get lost in a captured moment which can be captivating and inspiring, now reset and focus on being your piece. How do you apply that inspiration to be the best you you can be? How Loved Ones Can Make or Break Our Hair Identity… And How to Stop It We have the biggest impact on our thoughts, feelings and decisions and next are the people closest to us: loved ones. If they believe we can do and be anything, generally, we do too. But the opposite can be true as well. In fact, when it comes to hair: 39 percent of women have received a negative comment about their hair from a family member 1 in 6 women (16%) have received a negative comment about their hair from their significant other and Moreover, roughly 1 in 8 (13%) agree that negative opinions have indeed prompted them to change or fix their hair and Another 1 in 8 (13%) report things their significant other has said made them change their hair Small Changes Can Make a Big Difference Feeling down about your hair and don’t know where to start? Changing something small, such as where you part your hair, feels minor but can make all the difference – without even getting a haircut. And the benefits are substantial: immediate volume and can help your overall hair growth pattern. At the end of it all, only you can choose which comments you let affect you and you are the biggest influencer in your life, so if something resonates with you take action and move forward with confidence! For more tips and hair tutorials, follow us on Facebook, Instagram, YouTube, and Pinterest.

We had the pleasure of skipping across the pond to show our presence at the Olympia Beauty Show in London. Which, as you can imagine, made us landlocked Americans absolutely chuffed. 😉 We got in Friday morning, after an 8-hour flight with no sleep, but still managed to rally and go do some sightseeing! We stopped at Buckingham Palace, the London Eye, and Big Ben, which was under construction, but still pretty cool to see. :) All were great photo ops.. Saturday we set up for the show and met up with our friends and co-workers in England who were a pleasure to finally meet in person! We had been talking over Google Hangouts to make the plans for the show. The set-up went smoothly and we were able to go out for a nice dinner and talk about some of the differences between the British and American cultures. We had some good laughs with some of the comparisons. Sunday and Monday were the days for the show and we were pleasantly surprised by the number of people who stopped by to see us demonstrate our iron as well as try it out on their friends. We were pleased with everyone's first thoughts on our hair care products and blow dryer as well! Overall, the show was a success and we can’t wait to visit again! Cheers! For more tips and hair tutorials, follow us on Facebook, Instagram, YouTube, and Pinterest

Big things can come in small packages and pack a big punch. BigTYME Root Lift Powder is the newest and most asked for product released from TYME and is now available! BigTYME does exactly what it says- gives big volume without leaving your hair feeling gritty or dirty. This spray powder formula is designed to be buildable, so the possibilities really are endless. Just spray at the root for added volume, or spray onto curls or straight hair for a more textured style. We love keeping BigTYME in our bag so we can easily get a “pick me up” throughout the day. Is anyone else having major mermaid hair fomo this summer? Create that whimsical style by popping in a few braids, and spraying BigTYME before pulling apart the “pedals” on your braid. This will give your hair all the grip it needs to have those gorgeous big braids and they will last all day! #summerhairgoals For more tips and hair tutorials, follow us on Facebook, Instagram, YouTube, and Pinterest