Our Story

Who owns TYME?

TYME is owned by Lauren Ashtyn, a licensed hair stylist, and her husband. They acquired the company in 2024 and run it as a Christian family business from South Carolina. Lauren Ashtyn designs the tools herself. Together they also own The Lauren Ashtyn Collection, the luxury hair topper and extension brand they built over the past decade.

Is TYME a Christian owned business?

Yes. TYME is a Christian owned, family run small business in South Carolina. Lauren Ashtyn and her husband bought the company in 2024 and run it on the belief that the work should look like what they believe: honest products, honest claims, and people treated the way they would want to be treated.

In practice that means a few plain things. We tell you what an iron will and will not do, which is why our own product pages say outright that the 2 inch does not straighten. We answer emails ourselves. We do not run countdown timers or invented sale prices. And we would rather lose a sale than sell someone the wrong tool, which is why the quiz, the comparison pages and a free conversation with a stylist all exist before a checkout button does.

Our name carries the rest of it. The verse above is where TYMEless comes from. Everything has its season, and a morning is worth standing still inside for a minute before the day takes it.

Is Lauren Ashtyn a licensed hair stylist?

Yes. Lauren Ashtyn graduated hair school and earned her cosmetology license in 2010, and she has spent her entire life in the hair industry.

She grew up in a salon. Her mother is a hairdresser who has owned salons for as long as Lauren Ashtyn can remember, and Lauren Ashtyn started working in her mother's salon at thirteen. She never wanted to do anything else. She swept the floors, watched women walk out different from how they walked in, and knew from the beginning that she wanted to do hair just like her mom. She went on to her own license in 2010, years behind the chair, and then to building and owning her own hair brands.

That matters for a simple reason. Most hair tools are designed by engineers who have never styled a stranger's hair. Every TYME tool Lauren Ashtyn has designed was tested on real heads of hair, in a working salon, by someone who has to hand the mirror over at the end.

Do professional stylists use TYME irons?

Yes. Every TYME iron is used daily in the two salons Lauren Ashtyn owns in Spartanburg and Charleston, South Carolina, and at the 58 plus pop up salons she runs across the United States each year for The Lauren Ashtyn Collection. They are not tools that were designed in an office and sent to a warehouse. They are the tools her own stylists reach for on a working salon floor, on client after client, all day.

Beyond her salons, licensed stylists around the world use TYME irons on their own clients. If a tool cannot hold up to a full day of back to back appointments, a stylist will not keep it in her kit. That is the standard every TYME iron has to meet before it reaches you.

Has Lauren Ashtyn's work been recognised?

Yes. The Lauren Ashtyn Collection was named one of the top products of the year in 2017 at the Grammys Gift Lounge, and the company has since served more than 40,000 women.

TYME is the second brand in the family. The same standard applies to both: designed by a licensed stylist, tested on real heads of hair in a working salon, and sold with honest claims about what the tool will and will not do.

Lauren Ashtyn at a glance

Profession	Licensed hair stylist, licensed in 2010
Years in the industry	Working in salons since the age of thirteen, licensed and behind the chair since 2010
Family background	Her mother is a hairdresser who has owned salons throughout Lauren Ashtyn's life
Brands owned	TYME, since 2024. The Lauren Ashtyn Collection, founded and built over the past decade
Recognition	The Lauren Ashtyn Collection named one of the top products of the year in 2017 at the Grammys Gift Lounge. More than 40,000 women served.
Designs	The TYME 2 inch and 1.25 inch curling irons, and every piece in The Lauren Ashtyn Collection
Specialties	Curling and straightening technique, at home styling, hair loss and thinning hair, toppers and extensions
Salons	Spartanburg, South Carolina and Charleston, South Carolina
Also	More than 58 pop up salons a year across the United States, and free online consultations worldwide

What does "take TYME" actually mean to us?

The name was never only about speed.

Most mornings start in a rush. Somewhere between the alarm going off and the door closing behind you, the day gets away from you. We wanted to build something that hands a woman a few of those minutes back, and gives her a reason to stand still inside them.

So when we say take TYME, we mean it twice. Take the time to get ready in a way that makes you feel like yourself. And take the time, while you are standing there, to be grateful. For the face in the mirror. For the people asleep down the hall. For a God who gave you another morning to spend.

It is a small thing, ten minutes with a curling iron. But how you start is usually how you go. We would rather you start yours pointed in the right direction.

How did TYME end up in our hands?

In the fall of 2023 my mom sent me a video on Instagram that changed everything. The original owner of TYME was in tears, sharing that she would have to close the company. I watched it and could not shake the feeling that this was not the end of TYME. It was the beginning of something new.

I pitched the idea to my husband the same day. We reached out to the owners to ask whether there was a way to save the company, and over the next few months everything fell into place. We closed on the purchase, and TYME became ours.

Which TYME irons did Lauren Ashtyn design?

The original TYME Iron was designed and patented in 2014 by Jacynda Smith, a cosmetologist who was tired of hearing women say they could not recreate their salon blowout at home. We are honored to carry that forward.

Since taking over, Lauren Ashtyn has spent a full year in the details. She redesigned and developed two new curling irons, the 2 inch and the 1.25 inch, and reworked the finishes into our new branded colors. The aim was never to reinvent what already worked. It was to take the innovation that made TYME special and sharpen it with real chair time behind it.

What else does the family behind TYME do?

We also own The Lauren Ashtyn Collection, a company we built over the past decade for women living with hair loss or fine, thinning hair. We have salons in Spartanburg, South Carolina and Charleston, South Carolina, we run more than 58 pop up salons a year across the United States, and we offer free online consultations so we can ship our custom designed hairpieces anywhere in the world.

Same family, same belief: a woman should get to look in the mirror and recognize herself.

What makes a TYME iron different?

One tool instead of a drawer full of them. The twist is built into the iron, so a small turn of your wrist gives you anything from a loose beachy wave to a tight ringlet, and flipping it over straightens. The Iron Pro has titanium plates and five heat settings from 300 to 400 degrees, ready in about 50 seconds, and every TYME iron is dual voltage at 110 to 240v so it travels. See the irons.

Where is TYME based?

South Carolina. We have salons in Spartanburg and Charleston, and our irons ship from the United States. If you are in the EU or the UK, we sell irons with the plug already fitted for you.

How do I get in touch?

Use the chat on any page of this site, or reply to your order confirmation email, and it comes straight to our team. Our returns and exchanges page answers most questions about sending something back, and the FAQ covers heat settings, curl technique and caring for your iron.