Don't be trendy, be Tymeless
At Tyme, our mission is to create timeless styling tools that actually work and are built to last. We believe in investing in quality over trends, designing tools that feel elevated, perform flawlessly, and make getting ready effortless. No gimmicks, no shortcuts, just beautifully made essentials you can trust year after year. Don’t be trendy. Be Tymeless.
In the fall of 2023, an unexpected moment changed everything. My mom sent me a video she had seen on Instagram. The original owner of TYME was emotional, sharing that she was being forced to close the brand. As I watched, I felt it instantly. This wasn’t the end of TYME. It was the beginning of a new chapter.TYME was originally founded in 2015, built on innovation and a passion for creating styling tools that empowered women. Watching that video, I knew the brand still had so much potential left untapped.As a professional stylist who has spent years working in the beauty industry, I’ve tested countless tools in real-world salon environments. I understand what works, what doesn’t, and where many styling tools fall short when they’re not designed with real experience behind them. I shared my vision with my husband, knowing we had an opportunity to not only save TYME, but to elevate it.
In January 2024, we officially purchased the TYME brand. From the moment the deal closed, I immersed myself fully in the creative process, dedicating the entire year to redesigning and developing the next generation of TYME styling tools.
In January 2025, we proudly launched The Luxury Collection which includes two newly redesigned curling irons: the TYME 2" Curling Iron and the TYME 1.25" Curling Iron. Each tool was developed with meticulous attention to detail, tested in real salon settings, and refined to deliver consistent heat, effortless styling, and long-lasting results. In December 2025, we launched FaceTYME an innovative solution to slow wrinkle production without the use of injectables.
Now, TYME is preparing to enter its next evolution, In January 2026, we launched the TYMELESS Collection, a luxury extension of the brand designed to bring elevated performance, softness, and timeless beauty to modern styling.Today, TYME stands at the intersection of innovation, experience, and intention. We are honored to carry forward the legacy of a brand that began in 2015, while shaping its future with thoughtful design and a deep understanding of what women truly want from the beauty industry.The best is yet to come.
Salon Quality
Our tools are designed with professional standards in mind—high-performance, reliable, and trusted by stylists who know great hair starts with great tools. We believe every day should be a good hair day.
Innovation
We don’t chase trends—we solve real styling problems. Every detail is thoughtfully engineered to improve performance, ease, and results, blending cutting-edge technology with intuitive design that fits seamlessly into your routine.
Timelessness
True style never expires. From design to durability, our tools are made to last and look elevated year after year. Because investing in quality is always in style. Don’t be trendy. Be Tymeless.
About the CEO
Lauren Ashtyn Guest is a seasoned stylist, entrepreneur, and the visionary behind both the Lauren Ashtyn Collection and Tyme, where she serves as CEO. With years of experience in the salon world, Lauren has a unique perspective on what women truly need to feel confident and polished. Whether it’s through luxurious, natural-looking hair pieces or professional-grade styling tools built to last.
At Tyme, she has created a line of hot tools designed for salon-quality results at home, blending innovation, performance, and effortless style. Her work is rooted in a deep understanding of hair, style, and the modern woman’s lifestyle, and she’s dedicated to helping women feel empowered in their everyday beauty routines.
Lauren’s mission is simple: don’t be trendy, be Tymeless. Every product she creates reflects her commitment to quality, performance, and timeless style.
